Square Changes Its Name to Block Inc.
After his departure as Twitter’s CEO, Jack Dorsey will completely devote his time to his payments company, Square, changing its name to Block Inc., with a direct connection with the word “blockchain”.
In parallel, the crypto department from Square will change its name also to Spiral. Spiral will have as a goal to promote transactions with Bitcoin. The change announcement was hailed as a positive news from the stock market, as it seems that Jack Dorsey will be completely focused only in the payments company.
Rebranding is an essential move for every company as it draws a new route and strategy for the company and the image that want to depict in customers and investors.
Indeed, Facebook showed the path, changing to Meta….