Fox Entertainment Enters a $100 Million Fund for NFTs

The media giant, Fox Entertainment, with its subsidiary Bento Box Entertainment, decides to enter the NFTs’ space dynamically, creating a $100 new fund.

The goal of the fund will be to support artists and entrepreneurs that want to be active in the blockchain sector, aiming to create new business models. The producers want to connect with their audience and create new brands, that will allow them to fund their career.

The most likely scenario for Fox and Bento will be to create a new marketplace for NFTs, with own artist and new ones that want to expose their work and their brand. NFTs became a new business model, evolved during the last year, promoting new methods for their monetization.